To enter the competition, please fill out the form that can be found here with five images that best summarize your 20-look collection. Submissions close at 6 p.m. on the 3rd of November 2023.

Submission will close at 6 p.m. on the 3rd of November 2023. If your entry is accepted, you will receive the final deadline for submitting any changes via email.

After submitting your application, please allow up to 3 days to receive an email indicating whether or not you have advanced to the next stage. If you haven’t received this email within 3 days, please do not hesitate to contact us with your full name.

There are 3 Rounds to the competition:

Stage 1: The Submission stage
Applicants will have the opportunity to send us their top 5 images that best describe their collection. The Maison Meta Team will then review all applications and either approve or deny them based on their adherence to the guidelines.

Stage 2: If You Have Been Approved
If you have been approved, you will have you’ll have until the 5th of November to make final changes to your collection to meet the minimum image requirements. This includes creating 20 catwalk looks, 5 accessory close-ups, and 5 BTS (Behind the Scenes), street style, or front-row images. Your final collection will then be open to public voting and Maison Meta’s Top picks will be showcased at our Milan Exhibition in partnership with Photo Vogue on the 16th of November.

Stage 3: The Final stage
The top 20 applicants from the public voting stage will be presented to a panel of 8 judges who are top experts in both fashion and AI. They will then decide on the top 5 winning contestants.

All winners will have their collection produced and will join our incubator program in partnership with Revolve.

The top 5 winners, as selected by the jury, will be supported by our Fashion/Tech incubator program in partnership with The Revolve Group. Their collections will be brought to life through production and made available for sale online.

For Round One, you need to submit 5 images that best showcase your collection. We recommend building the full collection first and then submitting your top 5 images to ensure that you are not rushed should you be approved. In the subsequent stage, you will be required to submit a total of 20 catwalk images, 5 accessory close-ups, and 5 BTS (Behind the Scenes), street style, or front-row images.

Your collection is an expression of your creativity, but it must adhere to specific criteria. It needs to be cohesive and exhibit a unified look as one collection. It should not heavily draw inspiration from another designer. Runway images should distinctly resemble runway presentations. The focus should be on the collection and the products, and not solely on photography aesthetics. Remember, visually appealing images do not necessarily equate to true fashion; it’s about the collection itself.

No more than 30 images. No more than 5 Videos

The runway should be viewed as an extension of the collection. A fashion show primarily centers around the clothes, but effective creative direction takes into account how the runway’s appearance can enhance the overall presentation of the looks that are showcased on it. It’s a holistic approach that combines the design of the collection with the atmosphere and aesthetics of the runway to create a memorable and impactful fashion experience.

Absolutely! We welcome all creative mediums, but it’s important to emphasize that your final outcome should predominantly be AI-generated. This is the central focus and purpose of the competition, where the integration of AI technology into the creative process plays a key role.

We will be hosting an in-person event in Milan, showcasing Maison Meta’s favourite semi-finalists during the Photo Vogue Festival from the 16th of November to the 19th of November.

If you are unable to attend in person, there will be plenty of photos available, and we may also go live on our Discord channel at some point to provide a virtual tour of the space.

Yes! We would love to see more AI-generated video content this season.

All images must have a 9:16 or 1:1 aspect ratio and a minimum resolution of 1080p HD. They must be in either PNG or JPEG format and have a maximum file size of 2 MB.

Videos can be uploaded in GIF, Webm, MP4, or MOV formats, with a maximum file size of 20MB and an aspect ratio of either 9:16 or 16:9.

Teams are allowed to join; however, each team entry will count as one entry for every member of the team. You are NOT permitted to have your own entry alongside a team entry. If we discover that this has happened, we will disqualify both you and your team’s entry.

Your collection is an expression of your creativity; however, it must be marketable to a wider audience. We recommend that your looks should lean towards ready-to-wear rather than couture. As there is potential for your collection to be manufactured and sold in real life, we suggest incorporating a few standout ‘Hero’ pieces that may be more abstract, alongside less abstract and more marketable silhouettes. It’s essential to understand your target demographic and what they might be interested in.

The accessories and detail shots must appear as though they were captured at the same show. You may include a few Lookbook or editorial shots as supplementary imagery, but please note that they may not be considered for judging purposes.